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CAMPAIGNS: The Futz Butler
PROJECT TYPE
Concept, Workshopping, Copy, Marketing Strategy, Web Design, WP/Elementor, Adobe AI, PS, ID, Meta Business Suite, Social Ads Design, Email Design, Long-form Design
YEAR
2022
LOCATION
Holborn, London
A lead funnel marketing campaign to capture new audiences for cutting-edge audio production house.
BRIEF: Ads, to emails, to Calendly calls. The slogan of this music studio is "be anti-obvious," but the marketing strategy was "if you confuse, you lose." A difficult triumph was to balance these principles in a straightforward, yet scroll-stopping campaign to bring new clients to the door.
Using A/B tests, we rolled out tongue-on-cheek ads with provoking imagery, alongside simple but effective ads to decipher the optimal direction. With our humble but packed value lead–an 8-page guide–I developed creative collateral across the funnel campaign that kept our potential leads from snoozing what we were offering.
